Keyword: celebrity endorsement

Search Results (2)
Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202309
DOI: https://doi.org/10.30935/ojcmt/12876
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Research Article
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria
Online Journal of Communication and Media Technologies, Volume 2, Issue 2, April 2012, 141-152
DOI: https://doi.org/10.29333/ojcmt/2383
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